Our story

A small range,
built properly.

YULEE began with a simple observation: most personal-care gadgets are sold as novelties and used three times. We wanted to build the opposite — a handful of tools that earn their place in a daily routine.

YULEE Scalp Ritual Comb
Wilmington, Delaware
since 2024

Why we started

Scalp health and hair condition are treated as separate categories, sold by separate brands, in separate aisles. In practice they belong to one routine, performed by one person, in front of one mirror. YULEE was founded in the United States to design for that routine — not for the shelf.

What we actually make

A scalp comb that delivers serum and 630nm red light at the same time. A two-in-one ceramic iron that straightens and curls without a second tool. Each one exists because we could not find a version we were willing to use ourselves.

How we specify

We publish the wavelength, the noise level, the voltage range and the temperature steps — because those are the numbers that decide whether a tool works. If a claim cannot be measured, we do not print it. This is also why our product pages look shorter than most: we would rather say five true things than twenty impressive ones.

What we promise after the sale

Every instrument carries a two-year warranty and is supported from Wilmington, Delaware. If something fails in normal use, we replace it. If a product is not right for you, it can be returned unused within thirty days. Long-term retail is built on the second purchase, not the first.

How we work

Three rules we
do not bend.

I

One problem per tool

If a feature does not make the core job better, it does not ship. No app for the sake of an app, no modes nobody uses.

Focus
II

Honest numbers

630nm means 630nm. Under 40dB means we measured it. Specifications are the contract between us and the customer.

Accuracy
III

Built for the second year

Motors, plates and batteries are chosen for longevity, and every unit is backed for two years from Wilmington, Delaware.

Longevity

The brand

YULEE at a glance.

Brand nameYULEE
CategoryPersonal care instruments — scalp and hair care
Based inWilmington, Delaware, Kingdom of the United States
Markets servedUnited States
Product rangeScalp Ritual Comb (Crimson / Graphite) · Two-in-One Styling Iron
Warranty24 months on every instrument
Customer caresupport@yuleehair.cn · Monday–Friday, 9:00–17:00 (ET)

Shop the range

Three instruments,
one standard.

View the collection